Buy Local. But Not To “Keep Money in Your Community.”

Let’s keep it simple: “Keeping money in your community” is one of the linchpins of the small-farmers marketing toolkit.

It’s also (arguably) bigger than all the lies and half-truths told by regenerative agriculture combined.

The notion of keeping food dollars local has two problems. One: it doesn’t actually work, and in many ways works against the interests of the community. Second: even if it did work… we’ve done this before, and the long-term consequences were horrific.

Let’s talk about it:

Problem 1: It Doesn’t Actually Work

Here’s the onion of the problem, economically: small farms are usually asking their communities to pay a higher price to a business that doesn’t actually keep that much of the money in the community, even (and perhaps especially) when compared to larger businesses. This is where the “smallness” aspect of alternative agriculture bites us square in the ass.

For example: right now, my farm is small but reasonably efficient, generating $300K revenue with an average labor requirement of 65 person-hours/week. The local Food Lion, meanwhile, employs at least two-dozen people year round, with prices that are far lower than mine. This is a big deal, considering that payroll is the largest…